Kate Goldsmith
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I was walking through the Times Square subway station today when I passed a series of ads for the new television series “Big Love.” Interestingly, I noticed a girl standing next to one with her headphones plugged in to a headphone jack. When I studied the ad closely, I saw that the ads were filled with images of people on the street with headphone images and jacks. I built up the courage to stop amongst the sea of people coming towards me to plug in. Every persons audio shared a different secret. What a great way to interact with possible viewers. It did intrigue me, and I might just have to check out the show now.  Probably their most unique promotion for the secrets campaign is a set of billboards in Los Angeles and New York that feature headphone jacks for passer-bys to plug their headphones into and listen to secrets about the people pictured. The voices that play through the jacks are unrelated to the characters from the show, and the goal is to reinforce the show’s tagline, “Everyone Has Something to Hide.
(thefutureofads)References: nytimes, thefutureofads Filed In: |
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