'Big Love' Ads in Times Square Let Anyone Plug In Headphones

By: Kate Goldsmith - Published: Jan 22, 2009 • References: nytimes & thefutureofads
I was walking through the Times Square subway station today when I passed a series of ads for the new television series "Big Love." Interestingly, I noticed a girl standing next to one with her headphones plugged in to a headphone jack. When I studied the ad closely, I saw that the ads were filled with images of people on the street with headphone images and jacks. I built up the courage to stop amongst the sea of people coming towards me to plug in. Every persons audio shared a different secret. What a great way to interact with possible viewers. It did intrigue me, and I might just have to check out the show now. Stats for Audio Jack Billboards Trending: Older & Chilly
Research: 4,824 clicks in 382 w
Interest: 4 minutes
Concept: Audio Jack Billboards
Related: 34 examples / 26 photos
Segment: Neutral, 18-55
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