This Astroturf Campaign Explains the Science Behind Synthetic Grass

By: Jana Pijak - Feb 16, 2016
References: astroturf & youtube
This informative Astroturf campaign explains the science behind synthetic grass and does so with interactive, stop-motion illustrations. The result is an animated clip that takes viewers on an in-depth manufacturing journey while explaining what goes into creating the brand's famous product.

Made with crumb rubber that is often sourced from recycled tires, synthetic grass is deemed to be dangerous by many who believe its contents are toxic. This Astroturf campaign disproves the common misconception and explains the benefits of its latest, rubber-free 'Golden Series' collection.

This sustainable product range is the first of its kind in the synthetic grass market and replaces recycled rubber filling with alternatives like sand or zeofill -- an eco-friendly material that retains water while reducing heat impact. Rejecting negative synthetic grass stereotypes, Astroturf effectively uses its YouTube campaign to put an end to misconceptions while promoting its products. This same campaign message is prevalent on the Astroturf website which spotlights new product launches and the brand's sports partnerships.