GreenField and Snacktivist Foods Announced a New Initiative
Michael Hemsworth — December 16, 2022 — Eco
References: greenfieldincorporated & snackandbakery
GreenField Inc. and Snacktivist Foods have announced a new partnership that will help the latter brand to incorporate more regenerative farming techniques into its process. The plant-based baking mix company will utilize GreenField's BOTony WeedBot to selectively eliminate weeds from the fields rather than relying on broadleaf herbicides. The initiative responds to the increasing demand for carton-negative, chemical-free ingredients that are also dense in nutrients to support better overall food as well as regenerative farming practices.
The GreenField Inc. and Snacktivist Foods partnership comes as part of the latest initiative from the former brand that offers early access to its GrassBot technology. This is currently in development and is focused on eliminating the need for herbicides altogether within broad acre, no-till food production environments.
The GreenField Inc. and Snacktivist Foods partnership comes as part of the latest initiative from the former brand that offers early access to its GrassBot technology. This is currently in development and is focused on eliminating the need for herbicides altogether within broad acre, no-till food production environments.
Trend Themes
1. Regenerative Farming Techniques - The increasing demand for carton-negative, chemical-free ingredients presents an opportunity to incorporate more regenerative farming techniques.
2. Eliminating Herbicides - The use of GreenField's BOTony WeedBot and GrassBot technologies creates an opportunity to eliminate the need for herbicides altogether within broad acre, no-till food production environments.
3. Plant-based Baking Mixes - Snacktivist Foods can leverage its partnership with GreenField to promote its plant-based baking mixes that feature nutrient-dense, chemical-free ingredients.
Industry Implications
1. Regenerative Agriculture - The regenerative agriculture industry can take advantage of the increasing demand for chemical-free ingredients by promoting products and services that incorporate regenerative farming techniques.
2. Farm Technology - Developing and marketing technology, such as GreenField's BOTony WeedBot and GrassBot systems, that allows for selective weed elimination without the use of herbicides presents an opportunity within the farm technology industry.
3. Plant-based Foods - The plant-based foods industry can leverage the increasing demand for chemical-free ingredients and promote products that feature nutrient-dense ingredients, such as Snacktivist Foods' plant-based baking mixes.
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