'Clear' Asahi Beer Was Designed to Pair with Regional Japanese Dishes

By: Laura McQuarrie - Jun 10, 2016
References: asahibeer.co.jp & en.rocketnews24
The all-new 'Clear' Asahi beer was developed with a focus on Japan's Kansai region.

This is a beer product that's been developed and branded as one that's specifically designed to go well with famous Kansai dishes like okonomiyaki (savoury pancakes) and takoyaki (fried octopus balls.) This is emphasized on the front of the beer can for Clear Asahi with pictures of the iconic regional dishes. Other than these two types of dishes, it's noted that the beverage also goes well either other local sauce-based dishes.

The limited-edition beer from Asahi Breweries is made in the Kansai region, which is part of honoring 125 years of operation for the factory in this area. Naturally, this beer will only be a regional release, with sales restricted to just the Kansai region of Japan.