Bombay Sapphire's Hebru Brantley Bottle Supports a BLM Chapter
Laura McQuarrie — July 2, 2020 — Art & Design
References: bacardi & prnewswire
Premium gin brand Bombay Sapphire collaborated with Hebru Brantley on its first-ever artist-designed bottle, which boasts a unique look that incorporates street art influences and the Chicago artist's Afro-futuristic style. The limited-edition bottle is an extension of Bombay Sapphire's Stir Creativity global platform and its mission to awaken creative potential.
The bottle supports an association between Bombay Sapphire and Hebru Brantley that started in 2011 when the up-and-coming artist qualified as a finalist for the Bombay Sapphire Artisan Series.
The Hebru Brantley Limited Edition bottle will benefit the Chicago chapter of Black Lives Matter. As Tom Spaven, North America Brand Director for Bombay Sapphire describes, "Art has the power to create change, but this is just a small step. We recognize that we can and will implement more long-term initiatives to champion marginalized voices in the creative arts—a mission that has never been more critical than it is now."
Image Credit: Bombay Sapphire
The bottle supports an association between Bombay Sapphire and Hebru Brantley that started in 2011 when the up-and-coming artist qualified as a finalist for the Bombay Sapphire Artisan Series.
The Hebru Brantley Limited Edition bottle will benefit the Chicago chapter of Black Lives Matter. As Tom Spaven, North America Brand Director for Bombay Sapphire describes, "Art has the power to create change, but this is just a small step. We recognize that we can and will implement more long-term initiatives to champion marginalized voices in the creative arts—a mission that has never been more critical than it is now."
Image Credit: Bombay Sapphire
Trend Themes
1. Artist-designed Bottles - Opportunity for brands to collaborate with artists to create unique and visually appealing product packaging that resonates with consumers.
2. Afro-futuristic Style - Growing interest in incorporating Afro-futuristic aesthetics into design and art, providing opportunities for artists to showcase their diverse cultural influences.
3. Supporting Social Causes - Increasing focus on brands using limited-edition products to support social causes and make a positive impact in marginalized communities.
Industry Implications
1. Alcohol Beverage - Alcohol brands can collaborate with artists to create artist-designed bottles, providing a unique selling point and attracting consumers who appreciate art and design.
2. Art and Design - Art and design industries can explore the intersection of street art, Afro-futurism, and commercial product packaging, creating new opportunities for artists and designers to showcase their talents.
3. Social Activism - Brands can leverage limited-edition products to support social causes and raise awareness, engaging consumers who value brands that align with their social values.
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