Bombay Sapphire Launches New Summery Gin, Bombay Citron Pressé
Niko Pajkovic — April 14, 2022 — Lifestyle
References: bombaysapphire & thedrinksbusiness
Bombay Sapphire has announced the launch of an all-new gin inspired by the classic Tom Collins cocktail dubbed Bombay Citron Pressé. Summery and refreshing, the new expression contains hand-picked Mediterranean lemons, which have been purposely harvested early for extra zestiness.
“The Mediterranean lemons are harvested at their perfect ripeness and truly showcase the very best flavours that nature has to offer. By harvesting them early in the season, their lively citrus notes shine through in the gin, delivering a vibrant, sophisticated taste," said Ivano Tonutti, Bombay Sapphire Master of Botanicals
As a result, the new gin follows suit with the brand's recently launched Bombay Bramble, which was also made from entirely natural fruit infusions with no added sugars.
Image Credit: Bomba Sapphire
“The Mediterranean lemons are harvested at their perfect ripeness and truly showcase the very best flavours that nature has to offer. By harvesting them early in the season, their lively citrus notes shine through in the gin, delivering a vibrant, sophisticated taste," said Ivano Tonutti, Bombay Sapphire Master of Botanicals
As a result, the new gin follows suit with the brand's recently launched Bombay Bramble, which was also made from entirely natural fruit infusions with no added sugars.
Image Credit: Bomba Sapphire
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2. Mediterranean-inspired Alcohol Beverages - Disruptive innovation opportunities in creating new beverages inspired by the Mediterranean region's unique flavors and ingredients.
3. Zesty Citrus Flavors in Alcoholic Beverages - Opportunity for disruptive innovation in incorporating zesty citrus flavors, such as Mediterranean lemons, into alcoholic beverages to create refreshing and sophisticated tastes.
Industry Implications
1. Alcoholic Beverage Manufacturing - Opportunity for disruptive innovation in developing new and unique alcoholic beverages infused with natural fruits like the Mediterranean lemons.
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3. Hospitality and Food Service - Opportunity for disruptive innovation in incorporating new Mediterranean-inspired drinks into menus, offering customers a refreshing and sophisticated drinking experience.
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