The Artist Beer Visions Event Looks at Craft Beer Packaging

By: Katherine Pendrill - Mar 23, 2016
References: 3rdrailpresents & psfk
The Artist Beer Visions is a branding event that explores different forms of craft beer packaging. With so many craft beers on the market, it can be hard for brands to make their products stand out. This event helps brands strategize by highlighting unique forms of packaging.

The Artist Beer Visions is a collaborative event curated by London-based studio 3rd Rail, which showcases fictional craft beer labels designed by 20 different artists. Each display features a screen print of the conceptual label in a sleek 50 x 50 frame. The frames are then tilted on an angle to mimic the wraparound effect of a label on a beer bottle. Each print is also accompanied by a bottle with the same custom design.

The series demonstrates a unique approach to the idea of craft beer marketing by combining the medium of screen printing with small-batch brewing.