The Art of Fashion Spring 2013 ad campaign for Neiman Marcus is playfully prim and proper. Although models Karlie Kloss and Vika Falileeva look like they are on their way to high tea or some other fancy social event, they are clearly up to something else completely. The sophisticated and elegant ensembles have not stopped them for having a little fun, from motorcycle shenanigans to fencing fights.
Lensed by photographer Walter Chin, the Art of Fashion Spring 2013 ad campaign does not diminish the allure of such bigs names as Alexander McQueen, Oscar de la Renta, Lanvin and Jil Sander. Instead, women will be able to see that they can have the best of both worlds.
Stats for Playfully Prim & Proper Ads
Trending: Older & Buzzing
Research: 11,768 clicks in 170 w
Interest: 3.9 minutes
Concept: Art Of Fashion Spring 2013
Related: 83 examples / 64 photos
Segment: Females, 18-55+
Comparison Set: 30 similar articles, including: youthful summery fashion ads, 70s-era editorials, and vibrantly happy fashion ads.
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