There is currently an outbreak of sabotage targeting outdoor ads and billboards as a form of artistic entertainment . The "artists" transform the messages of the ads by painting on them and modifying their content. At times the messages are silly and absurd, but sometimes they can carry a deeper meaning.
The latest such incident is a rework of a New York City poster promoting the Lifetime series 'Army Wives', which turned it into 'Iraq Wives'. The faces of the women in the TV series are covered in a niqÄb (face veil).
I will leave the interpretation of the new "art direction" to you.
Stats for Remixing Billboards
Trending: Older & Mild
Research: 5,575 clicks in 412 w
Interest: 4 minutes
Concept: Remixing Billboards
Related: 68 examples / 52 photos
Segment: Neutral, 18-55
Comparison Set: 25 similar articles, including: weather-resistant men's clothing, reclaimed wood artwork, and self-sustaining villages.
More Stats +/-
Reclaimed Wood Artwork
Weather-Resistant Men's Clothing
Convenient Seed Snack Packaging