Arby's Smoked Bourbon Brings Its Smoked Meat Expertise to Whiskey
Laura McQuarrie — October 18, 2022 — Marketing
References: instagram & foodandwine
From slow-roasted roast beef to turkey, Arby's is all about meat and it is now applying its expertise in all things smoked to its newest creation, Arby's Smoked Bourbon. Notably, this limited-edition whiskey is "smoked with the same real woods — hickory, mesquite, and pecan — used to smoke Arby's meats from Sadler's Smokehouse in Texas." As a result, the whiskey perfectly captures the essence of Arby's signature flavor.
Specifically, this bourbon takes cues from the 13-hour Smoked Brisket sandwich and the limited-time only, eight-hour smoked pork Country-Style Rib sandwich. The 90-proof spirit was made possible by Brain Brew Custom Whiskey in Newtown, Ohio. Soon, fans will be able to purchase a bottle of their own online, along with a limited-edition cocktail smoker in the shape of the Arby's hat.
Specifically, this bourbon takes cues from the 13-hour Smoked Brisket sandwich and the limited-time only, eight-hour smoked pork Country-Style Rib sandwich. The 90-proof spirit was made possible by Brain Brew Custom Whiskey in Newtown, Ohio. Soon, fans will be able to purchase a bottle of their own online, along with a limited-edition cocktail smoker in the shape of the Arby's hat.
Trend Themes
1. Smoked Whiskey Trend - As fast-food chains like Arby's and others explore whiskey-making and infusing techniques, there is an opportunity for liquor companies to collaborate with these brands to create exclusive spirits targeted towards their loyal customers.
2. Collaboration Between Food and Beverage Industries - The creation of Arby's Smoked Bourbon by Brain Brew Custom Whiskey and Sadler's Smokehouse from Texas shows the potential for cross-industry collaborations to create unique products that cater to a specific audience.
3. Brand Expansion Into New Markets - By introducing a limited-edition whiskey and cocktail smoker, Arby's is expanding beyond its traditional QSR market, opening up new revenue streams and opportunities to reach a broader audience.
Industry Implications
1. Fast Food - Fast-food chains like Arby's are exploring new revenue streams in the spirits market, creating an opportunity for liquor companies to collaborate with these brands to create exclusive spirits targeted towards their loyal customers.
2. Liquor - The creation of Arby's Smoked Bourbon by Brain Brew Custom Whiskey shows the potential for liquor companies to collaborate with other industries, like food, to create unique products that cater to a specific audience.
3. Cocktail Accessories - By introducing a limited-edition cocktail smoker in the shape of the Arby's hat, Arby's is expanding beyond the QSR market into the cocktails accessories market, opening up new revenue streams and opportunities to reach a broader audience.
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