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This Anti-Bullying Film Gets Shorter Each Time You Share it on Facebook

By: Rahul Kalvapalle - Published: • References: shareittoendit & mashable
Singapore's Coalition Against Bullying for Children Youth has launched an innovative, hard-hitting anti-bullying film as part of the 'Share it to end it' campaign,' which aims to spread awareness of bullying in order to minimize its impact. To get this point across, the group decided to launch a film that gets shorter each time you share it on Facebook.

The black-and-white film shows a depressed boy whose life has been turned to a living hell because of incessant bullying. "I don't feel safe anywhere," he says. "I feel all alone."

The original anti-bullying film is about two minutes long but is shaved by a millisecond each time it is shared. The millisecond-shaving process continues each time the video is shared on Facebook, until the film is eventually reduced to a single frame. Stats for Interactive Shrinking Ads Trending: This Year & Popular
Traction: 1,910 clicks in 29 w
Interest: 0.7 minutes
Concept: Anti-bullying Film
Related: 81 examples / 62 photos
Segment: Neutral, 4-55
Comparison Set: 30 similar articles, including: anti-bullying dessert campaigns, heartbreaking anti-bullying videos, and anti-bullying social media.