"It's Like Killing Yourself"

By: Ayman - Published: Mar 17, 2008 • References: arabaquarius.blogspot
Drinking and driving is a serious issue that has been recently glamorized by the Hollywood 'it' girls. But it is a matter of life and death for you, and for innocent people on the road.

These simple yet effective anti drinking and driving public ads by Lonsdale Saatchi & Saatchi drive the point home. "It's like killing yourself. Don't drink & drive."

The ads use a plain background with three suicide methods constructed by small cars: rope, gun and blade.

Art direction by Chris Guinness. Two thumbs up. Stats for Suicidal Anti Drinking & Driving Ads Trending: Older & Warm
Research: 11,320 clicks in 427 w
Interest: 4 minutes
Concept: Suicidal Anti Drinking & Driving Ads
Related: 56 examples / 43 photos
Segment: Neutral, 18-55
Comparison Set: 20 similar articles, including: greek summer house, personalized coffee drippers, and automated indoor garden kits.