Drinking and driving is a serious issue that has been recently glamorized by the Hollywood 'it' girls. But it is a matter of life and death for you, and for innocent people on the road.
These simple yet effective anti drinking and driving public ads by Lonsdale Saatchi & Saatchi drive the point home. "It's like killing yourself. Don't drink & drive."
The ads use a plain background with three suicide methods constructed by small cars: rope, gun and blade.
Art direction by Chris Guinness. Two thumbs up.
Stats for Suicidal Anti Drinking & Driving Ads
Trending: Older & Warm
Research: 11,318 clicks in 422 w
Interest: 4 minutes
Concept: Suicidal Anti Drinking & Driving Ads
Related: 47 examples / 36 photos
Segment: Neutral, 18-55
Comparison Set: 17 similar articles, including: 45 affordable bed & bath products, top 40 publicity stunts in april, and lightweight hybrid cars.
Suicidal Anti Drinking & Driving Ads
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