"It's Like Killing Yourself"

By: Ayman - Published: • References: arabaquarius.blogspot
Drinking and driving is a serious issue that has been recently glamorized by the Hollywood 'it' girls. But it is a matter of life and death for you, and for innocent people on the road.

These simple yet effective anti drinking and driving public ads by Lonsdale Saatchi & Saatchi drive the point home. "It's like killing yourself. Don't drink & drive."

The ads use a plain background with three suicide methods constructed by small cars: rope, gun and blade.

Art direction by Chris Guinness. Two thumbs up. Stats for Suicidal Anti Drinking & Driving Ads Trending: Older & Warm
Traction: 11,169 clicks in 363 w
Interest: 4 minutes
Concept: Suicidal Anti Drinking & Driving Ads
Related: 40 examples / 31 photos
Segment: Neutral, 18-55
Comparison Set: 15 similar articles, including: board game-extending apps, pop-up charging stations, and mobile laundry startups.