Suicidal Anti Drinking & Driving Ads Edit

"It's Like Killing Yourself"
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Drinking and driving is a serious issue that has been recently glamorized by the Hollywood ‘it’ girls. But it is a matter of life and death for you, and for innocent people on the road.

These simple yet effective anti drinking and driving public ads by Lonsdale Saatchi & Saatchi drive the point home. “It’s like killing yourself. Don’t drink & drive.”

The ads use a plain background with three suicide methods constructed by small cars: rope, gun and blade.

Art direction by Chris Guinness. Two thumbs up.