"It's Like Killing Yourself"

By: Ayman - Published: Mar 17, 2008 • References: arabaquarius.blogspot
Drinking and driving is a serious issue that has been recently glamorized by the Hollywood 'it' girls. But it is a matter of life and death for you, and for innocent people on the road.

These simple yet effective anti drinking and driving public ads by Lonsdale Saatchi & Saatchi drive the point home. "It's like killing yourself. Don't drink & drive."

The ads use a plain background with three suicide methods constructed by small cars: rope, gun and blade.

Art direction by Chris Guinness. Two thumbs up. Stats for Suicidal Anti Drinking & Driving Ads Trending: Older & Warm
Research: 11,318 clicks in 422 w
Interest: 4 minutes
Concept: Suicidal Anti Drinking & Driving Ads
Related: 47 examples / 36 photos
Segment: Neutral, 18-55
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