The Anthony Burrill for Circus Festival Campaign Addresses a Tough Crowd

By: Meghan Young - Published: Mar 6, 2013 • References: leoburnett & ibelieveinadv
Working in a creative field doesn't automatically mean people are immune to common obstacles as the Anthony Burrill for Circus Festival ad campaign points out. Creatives may be encouraged to think outside of the box on a daily basis, but they can still get stuck in a box. What makes it worse is that they often don't even recognize that this happens.

The Anthony Burrill for Circus Festival ad campaign addresses this tough crowd with some wise words to help break any vicious cycles currently in play. Melbourne-based ad agency Leo Burnett tapped graphic designer Anthony Burrill for his for his persuasive wisdom and up-beat style of communication to get CMO members to attend the Circus Festival where they can be rewired to think like a Circuit Breaker. Stats for Cycle-Breaking Poster Ads Trending: Older & Buzzing
Research: 9,711 clicks in 168 w
Interest: 2.5 minutes
Concept: Anthony Burrill For Circus Festival
Related: 33 examples / 25 photos
Segment: Neutral, 18-55+
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