The print ads feature solemn faces with multiple scratches and wounds.
Presumably, the wounds are the result of their karma coming around and their abused dogs fighting back and taking revenge.
The campaign was created by Savaglio\TBWA Advertising Agency, Buenos Aires.
Implications - Controversy and shock are often necessary in today's society so that consumers will consider something worthy of their time. Individuals will be less likely to invest their money in something that is unable to capture or maintain their attention. For this reason, companies will benefit by creating products or items that offer consumers a startling or unsettling experience that they have yet to encounter.