Nokia and Rovio Team Up to Bring an Angry Birds 3D Projection to SXSW Viewers

By: Peter Vallas - Published: • References: nokia & theinspirationroom
At the 2011 South by Southwest festival, mobile manufacturer Nokia teamed up with the creators of Angry Birds, Rovio, for a stunning visual projection. The two of them turned the famous mobile app into Angry Birds 3D, and enchanted the audience with an awesome viewing experience.

Participants at SXSW were in awe when the 150-foot building facade was virtually transformed to show the cast of Angry Birds. The Angry Birds 3D visual featured the famous flyers taking on the pesky pigs while destroying the building--virtually of course.

The Angry Birds 3D visual was executed in hopes of promoting the new Nokia N8 and the Nokia Ovia store where users can purchase more Angry Bird levels and continue on the awesome, fun-filled story. Stats for Projected Avian Apps Trending: Older & Chilly
Traction: 1,264 clicks in 179 w
Interest: 4 minutes
Concept: Angry Birds 3D
Related: 101 examples / 78 photos
Segment: Neutral, 18-35
Comparison Set: 37 similar articles, including: projection-mapped homes, avian super bowl ads, and athletic projection promotions.