The New Alpro Branding Aims to Draw in Curious Shoppers
Michael Hemsworth — August 10, 2019 — Lifestyle
References: alpro & talkingretail
Plant-based products have gained immense popularity over the past few years, so the new Alpro branding has been created to help further its reach and draw in curious shoppers. The new branding will be rolled out across the brands range of plant-based drinks and yogurt alternatives starting in mid-August, and utilizes vibrant ingredient photography to garner the attention of shoppers. The nutrition label has also been moved from the rear to the front in order to boast about the product's benefits including a high fiber, sugar-free and low in saturated fat profile.
The new Alpro branding and the market status of plant-based products was addressed by Marketing Director for Alpro UK & Ireland David Jiscoot who said, "At present, around £1 in every £10 spent on plant-based food and drink is going through convenience, with sales having risen by 34% in this channel in the last year alone. This means that now is the time for convenience store owners to start to realize the full potential for plant-based sales in this channel, by stocking the plant-based brands that can help them to grow their sales.”
The new Alpro branding and the market status of plant-based products was addressed by Marketing Director for Alpro UK & Ireland David Jiscoot who said, "At present, around £1 in every £10 spent on plant-based food and drink is going through convenience, with sales having risen by 34% in this channel in the last year alone. This means that now is the time for convenience store owners to start to realize the full potential for plant-based sales in this channel, by stocking the plant-based brands that can help them to grow their sales.”
Trend Themes
1. Rise of Plant-based Products - The growing popularity of plant-based products presents opportunities for brands to innovate and capture a larger market share.
2. Enhanced Branding Strategies - Revamped branding can attract curious shoppers and help plant-based product brands stand out in a competitive market.
3. Convenience Store Plant-based Sales - Convenience stores have the potential to tap into the expanding plant-based market and increase sales by stocking popular plant-based brands.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on the rise of plant-based products by developing new offerings and enhancing branding to target conscious consumers.
2. Marketing and Advertising - Branding agencies and marketing professionals can play a crucial role in helping plant-based product brands revamp their image and reach a wider audience.
3. Retail - Convenience stores and other retail outlets have the opportunity to boost sales by stocking a variety of plant-based brands that appeal to health-conscious consumers.
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