This New Oatly Oatgurt Range is Arriving in Germany
Michael Hemsworth — March 6, 2024 — Lifestyle
References: oatly & vegconomist
The new Oatly Oatgurt range is making its debut in Germany as a product lineup that targets the growing number of consumers who are in search for a plant-based alternative to conventional yogurt. The product range includes five flavor options to choose from including Vanilla, Unsweetened, Strawberry, Blueberry and Mango Peach Passionfruit, which are each crafted with live bacterial cultures. The result is a creamy product that offers the traditional fresh yet sour flavor of yogurt that consumers have come to expect.
Managing Director of Oatly DACH and Poland Roland Griesebner spoke on the new Oatly Oatgurt range saying, "With the Oatgurt, we are opening up a new product category and coming a huge step closer to our goal of mirroring the entire white line. We have developed this product line from scratch and are particularly proud of the fresh flavour profile and creamy texture. We see a lot of potential, especially in German-speaking countries, but also a high demand from consumers for a really good oat-based yoghurt alternative."
Image Credit: Oatly
Managing Director of Oatly DACH and Poland Roland Griesebner spoke on the new Oatly Oatgurt range saying, "With the Oatgurt, we are opening up a new product category and coming a huge step closer to our goal of mirroring the entire white line. We have developed this product line from scratch and are particularly proud of the fresh flavour profile and creamy texture. We see a lot of potential, especially in German-speaking countries, but also a high demand from consumers for a really good oat-based yoghurt alternative."
Image Credit: Oatly
Trend Themes
1. Plant-based Yogurt Alternatives - Capturing the attention of consumers seeking dairy-free options with a focus on flavor and texture.
2. Expansion of Oat-based Products - Meeting the demand for innovative oat-based offerings in the dairy substitute market.
3. Rise of Oat-based Cultured Products - Tapping into the trend of oat-based cultured foods to cater to health-conscious and environmentally aware consumers.
Industry Implications
1. Plant-based Food Industry - Providing opportunities for companies to develop and market alternative dairy products sourced from plants.
2. Food Innovation Sector - Creating openings for research and development in plant-based yogurt formulations to drive culinary creativity.
3. Health and Wellness Market - Exploring avenues for companies to offer nutritious and sustainable oat-based yogurt options in response to evolving consumer preferences.
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