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Dho Yee Chung's 'Drink Me' is Alice in Wonderland-Inspired

By: Laura McQuarrie - Published: • References: doychung & packagingoftheworld
This Alice in Wonderland-Inspired packaging combines 8-bit graphics with a classical childhood story. The packaging includes many references to the beloved story. The name of the project, 'Drink Me!,' alludes to the potions that Alice drinks when she first falls down the rabbit hole into Wonderland.

Each label is color-coded to match the flavor of fruit soda, and features a different element from the story, like the White Rabbit, mushrooms, teacups and crowns. The 'Fruit Punch' flavor shows the pixellated face of Alice on an aqua label, like the color of her dress in the Disney movie. These icons are digitized into 8-bit images that make the designs even more charming. While many childhood stories have been modernized, the 8-bit graphics give this packaging by Dho Yee Chung a slight nostalgia. Stats for 8-Bit Cartoon Packaging Trending: Older & Average
Traction: 2,760 clicks in 64 w
Interest: 1.7 minutes
Concept: Alice In Wonderland Inspired
Related: 73 examples / 56 photos
Segment: Females, 12-35
Comparison Set: 27 similar articles, including: whimsical fairy tale photography, 20s-inspired cartoon princesses, and lacy hare headbands.