The New Crabbie's Alcoholic Ginger Beer Cans are Millennial-Focused

By: Michael Hemsworth - Jun 15, 2016
References: crabbiesgingerbeer & foodbev
Being that Millennial consumers are more picky with what kind of alcohol they drink and more focused on packaging design, the new Crabbie's Alcoholic Ginger Beer cans look to satisfy them.

Coming in 250ml cans an including Original, Light Ginger and Scottish Raspberry flavors, the ginger beers are vibrant in color and compact in size.

The cans take after the smaller size of energy drink cans and make them more accessible for those at events such as festivals, while camping and even sporting events.

Millennial consumers are purported to be more focused on quality rather than quantity, so the Crabbie's Alcoholic Ginger Beer cans come as a logical step from the brand. The parent company of the brand -- Halewood Wines & Spirits -- also claims that the cans chill faster than bottles, which will be welcome news to those in a rush to have one.