Goslings Stormy Peach Ginger Beer is Refreshingly Fruity
Michael Hemsworth — October 11, 2023 — Lifestyle
References: goslingsrum & bevnet
The Goslings Stormy Peach Ginger Beer is a new product arriving into the brand's portfolio that promises to provide consumers with the perfect mixer for their next cocktail or simply as a non-alcoholic refreshment.
The product boasts peach and lemon flavors that mingle with the ginger to achieve the perfect profile to enjoy straight up or as the mixer in your next Dark 'n Stormy cocktail using the signature Goslings Black Seal Rum. The refreshment is available now at more than 2,000 Walmart locations where shoppers can pick up a six-pack for $7.99 with additional retailers set to stock the product starting in November.
Vice President, Goslings Export (Bermuda) Limited Malcolm Gosling Jr. spoke on the Goslings Stormy Peach Ginger Beer saying, "Both the popularity of ginger itself and the demand for mixed drinks that call for ginger beer keep growing year after year. Now we’re also seeing peach as the number one flavor on TikTok, and we’re excited to continue innovating the Goslings line to respond to consumer interest.”
The product boasts peach and lemon flavors that mingle with the ginger to achieve the perfect profile to enjoy straight up or as the mixer in your next Dark 'n Stormy cocktail using the signature Goslings Black Seal Rum. The refreshment is available now at more than 2,000 Walmart locations where shoppers can pick up a six-pack for $7.99 with additional retailers set to stock the product starting in November.
Vice President, Goslings Export (Bermuda) Limited Malcolm Gosling Jr. spoke on the Goslings Stormy Peach Ginger Beer saying, "Both the popularity of ginger itself and the demand for mixed drinks that call for ginger beer keep growing year after year. Now we’re also seeing peach as the number one flavor on TikTok, and we’re excited to continue innovating the Goslings line to respond to consumer interest.”
Trend Themes
1. Growing Demand for Fruit-infused Beverages - The popularity of fruity cocktails and non-alcoholic refreshments with unique flavors like peach and lemon is on the rise.
2. Expansion of Ginger Beverage Market - Ginger beer is increasingly popular as a versatile mixer, creating new opportunities for innovative flavors like Stormy Peach Ginger Beer.
3. Influence of Social Media on Flavor Preferences - The TikTok trend of peach as the number one flavor is driving consumer interest in fruit-forward beverage options like Goslings Stormy Peach Ginger Beer.
Industry Implications
1. Beverage Industry - The beverage industry is witnessing a growing demand for innovative, fruit-infused cocktail mixers and non-alcoholic refreshments.
2. Alcoholic Beverage Market - The expansion of the ginger beer market presents new opportunities for alcoholic beverage companies to create unique and flavorful cocktails.
3. Retail Industry - Retailers have the chance to capitalize on the trend by stocking up on ginger beer mixers like Goslings Stormy Peach Ginger Beer to meet consumer demand.
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