The Alca Luftal campaign capitalizes on this, placing these cute cartoons in terrifying situations such as unplanned pregnancy or a fist fight. The empty speech bubbles speak to the possibility of puking, tying the campaign together as a whole.
Implications - Ever since the recent economic recession, many individuals have encountered feelings of loss and lack of control. Businesses that offer consumers a wide range of products with which they can interact, will appeal to a very wide audience. Consumers will relish in the sense of authority and empowerment received when using such products.