Aiden Makes Digital Advertising Campaigns More Efficient and Effective

By: Alyson Wyers - Dec 31, 2016
References: aiden.ai & springwise
Artificially intelligent assistants have been used in a number of fields, from homemaking to personal finances, but now AI marketing analysis could disrupt a new sector. Startup Aiden, which made waves at TechCrunch Disrupt, makes digital marketing campaigns more efficient using machine learning. This specifically helps marketers stay on budget with actionable data.

The AI marketing program uses natural language to answer questions and improve digital strategies in a way that makes Aiden seem like another co-worker. Functioning on multiple dashboards, it can make suggestions over a variety of platforms, including Slack, text message, email and Skype. Aiden also aims to make the data they offer more easy to digest, saving marketing professionals time as well.

They currently offer a subscription-based model, with a business tier available next year.