Superstar

The After Bite Campaign is Set on a Wood-Chopping Camping Site

By: Meghan Young - Published: Mar 7, 2013 • References: mohawkcollege and ibelieveinadv
Targeting mostly men, the After Bite campaign is set on a camping site amidst a pile of chopped wood. Although this rugged scene already has a masculine touch, it could easily be dismissed as a common place for mosquitos to lay a strategic attack. The After Bite campaign takes it more into manly territory by way of its tag lines. For instance, one reads, "Unless you're man enough to to grow razor-sharp stubble on your fingertips. Kill the itch. After Bite."

The After Bite campaign was conceived and executed by the Mohawk College in Hamilton, Canada. Created under the supervision of professors Jef Petrossi and Raf Ferriera, it was art directed by Emmanuel Torres. Torres also photographed the scenes while Mikhail Ferrara wrote the compelling copy.