This commercial comes from cellular communications company Orange in support of the Africa Cup of Nations 2013.
Of late, Orange has been releasing some pretty inspiring commercials. Last week, Trend Hunter featured its commercial for its youth-focused discount data plan that featured a flash mob of young people throwing different-colored powder in the air. This time, it chronicles a father and son’s journey from their small village to a soccer came at the Africa Cup of Nations 2013.
The commercial begins with a boy and his father saying goodbye to their mother and wife as they embark on their journey. The two of them go through many trials and tribulations in order to reach their destination in time to support their team. The final message of the ad is, "We know what it takes to be a supporter."
Stats for Die-Hard Soccer Pilgrimages
Trending: Older & Chilly
Research: 214 clicks in 173 w
Interest: > 3 minutes
Concept: Africa Cup Of Nations 2013
Related: 85 examples / 65 photos
Segment: Neutral, 12-35
Comparison Set: 31 similar articles, including: refurbished reservoir abodes, celebrity menswear campaigns, and winter wonderland fashion ads.
Die-Hard Soccer Pilgrimages
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