The Acceptable Ads Platform Was Launched By Adblock Plus

By: Rahul Kalvapalle - Sep 15, 2016
References: & engadget
The popular Adblock Plus web browser extension service has launched an innovative new advertising platform that is designed to function as an advertising network designed for publishers who want to deploy ads to Adblock users in a manner that isn't annoying.

The Acceptable Ads Platform can easily be deactivated by users if they so choose. From the publisher point of view, the ads need to meet specific criteria for size as well as labeling before they can be put out there for engagement by millions of web users.

Ultimately, this particular advertising platform is an excellent initiative considering that it allows publishers and advertisers to get their messages out there in a manner that doesn't completely turn away web users who don't like irritating ads that get in their way.