The Ad Print Festival campaign may seem like it is begging for attention (pun intended, of course), but really, it simply shows how versatile the medium of print really is. Not only will it work for just about any industry, it will work for any product as well. Turning the beggar mentality on its head, the Ad Print Festival campaign shows that there really is no need to beg when it comes to print ads.
Conceived and executed by Bold Ogilvy, an ad agency based in Athens, Greece, the Ad Print Festival campaign was both art directed and creative directed by George Adamantides with supervision by Yannis Sideris. The ripped up cardboard was captured against a white surface by photographer Vassilios Michail. Copy was written by Peny Pagoni.
Stats for Cardboard Beggar Ads
Trending: Older & Mild
Research: 406 clicks in 190 w
Interest: 0.8 minutes
Concept: Ad Print Festival Campaign
Related: 42 examples / 32 photos
Segment: Neutral, 18-55
Comparison Set: 15 similar articles, including: human shearing ads, imaginative baby ads, and compressed object ads.
Cardboard Beggar Ads
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