The Irish legends Yeats, Beckett and Wilde are regarded with the utmost respect in the English literature community and now their faces have been made into edible art for the newest Pat the Baker ad series.
The bread-making company states that the classic writers are "The toast of Ireland" making a clear connection with Ireland's proud past and their brand while being artistically innovative.
This inspiring campaign was thought up by the great minds at Bloom in Dublin, Ireland. I’ll toast to these ads for sure!
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