Visual candy is the best way to generate buzz, and this AC/DC vs. 'Iron Man 2' interactive projection definitely gets the job done. Right after the great Nokia interactive project on Ovi, Seeper worked with Sony to help promote the new AC/DC 'Iron Man 2' soundtrack at Rochester Castle.
The creative use of 3D graphics and digital effects projected on cool architectural elements at an old castle make this interactive soundtrack presentation amazing. See the video of the AC/DC vs. 'Iron Man 2' interactive projection above.
Stats for Projected Pop Culture Clashes
Trending: Older & Average
Research: 3,222 clicks in 315 w
Interest: > 3 minutes
Concept: ACDC Iron Man
Related: 100 examples / 77 photos
Segment: Males, 12-35
Comparison Set: 37 similar articles, including: beamvertising, in-your-face projection ads, and extravagant shoe releases.
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