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Nokia Ovi Maps Activation Gets Celebrated in Style in London

By: Ringo Fai - Published: May 3, 2010   Updated: Aug 17 2011 • References: youtube
This is another brilliant digital idea blends engaging interactive technology into a product launch for Nokia Ovi Maps. You can take a peek at this incredible projection idea in this video; it's from the Nokia Ovi Maps Activation in Covent Garden, London.

This real-time interactive installation tracks your face and reflects all your real-time movement in optical style animation with some crazy complex arrows moving around. Having fun with that is certainly a good warm-up for the night.

Implications - In just one week, the intricate installation was produced using both Afx and OFWs. The complexity of the projections is attributable to the custom optical flow, face tracking and wild arrow chess. The Nokia Obi Maps are a brilliant display of interactive technology that take tourism to new heights.