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Contemporary Home Brand Initiatives

abc carpet & home Participated in the Holiday Cheer

— December 13, 2023 — Marketing
abc carpet & home, the renowned New York home brand recognized for its high-quality home furnishings, decor, and rugs, participated in Giving Tuesday this year by donating a portion of its proceeds on November 28th to City Harvest—one of New York City's largest food rescue organizations dedicated to rescuing nutritious food that would otherwise go to waste and delivering it to those facing hunger.

Moreover, abc carpet & home is spreading holiday cheer through its magical Holiday Bazaar. Hosted at its iconic flagship store on 888 Broadway, NY, from November 17th to December 23rd, the Holiday Bazaar showcases unique brands such as Sleepy Jones, Homecourt, and evolvetogether. The festive event, hosted by abc carpet & home, ads a touch of convenience and gives diverse brands a platform to reach its audience.

Image Credit: abc carpet & home
Trend Themes
1. Sustainable Giving - abc carpet & home participated in Giving Tuesday this year by donating a portion of its proceeds to City Harvest, showcasing a trend of sustainable giving in the home brand industry.
2. Holiday Bazaars - abc carpet & home's Holiday Bazaar, showcasing unique brands such as Sleepy Jones, Homecourt, and evolvetogether, highlights the trend of hosting festive events to give diverse brands a platform.
3. Food Rescue - abc carpet & home's partnership with City Harvest, a food rescue organization, reflects a growing trend in the home brand industry of addressing food waste and hunger.
Industry Implications
1. Home Furnishings - abc carpet & home's participation in Giving Tuesday and the hosting of its Holiday Bazaar showcases disruptive innovation opportunities in the home furnishings industry.
2. Home Decor - The unique brands featured in abc carpet & home's Holiday Bazaar present disruptive innovation opportunities in the home decor industry.
3. Rugs - abc carpet & home's sustainable initiatives, including its donation to City Harvest, highlight disruptive innovation opportunities in the rug industry.
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