Sweet July by Ayesha Curry x Pottery Barn Celebrates Summer
Michael Hemsworth — May 6, 2023 — Art & Design
References: potterybarn & storebrands
The Sweet July by Ayesha Curry x Pottery Barn Collection is a new range of exclusive home decor items created by the lifestyle brand in collaboration with the housewares retailer just in time for summer.
The product range includes products in neutral tones with bold pops of color and terracotta for an aesthetic that's modern yet elevated. The product collection includes bed and bath accessories, table linens, barware, dinnerware and Calacatta marble serveware. Consumers can shop the entire collection now online to get their homes and outdoor spaces ready for the warm weather.
Curry commented on the Sweet July by Ayesha Curry x Pottery Barn Collection saying, "It’s been a dream working with the Pottery Barn design team to create a collection featuring products and designs that offer comfort and serenity throughout the home. I was inspired by neutral palettes, playing with clean lines and textures that can be mixed and matched in the spaces that mean most to you and your loved ones.”
The product range includes products in neutral tones with bold pops of color and terracotta for an aesthetic that's modern yet elevated. The product collection includes bed and bath accessories, table linens, barware, dinnerware and Calacatta marble serveware. Consumers can shop the entire collection now online to get their homes and outdoor spaces ready for the warm weather.
Curry commented on the Sweet July by Ayesha Curry x Pottery Barn Collection saying, "It’s been a dream working with the Pottery Barn design team to create a collection featuring products and designs that offer comfort and serenity throughout the home. I was inspired by neutral palettes, playing with clean lines and textures that can be mixed and matched in the spaces that mean most to you and your loved ones.”
Trend Themes
1. Collaborative Home Decor - The trend of housewares retailers collaborating with lifestyle brands to create exclusive home decor collections is disrupting the traditional home decor industry and creating new opportunities for innovative product designs
2. Modern Bohemian Aesthetic - The modern bohemian aesthetic, characterized by neutral tones with bold pops of color and terracotta, is disrupting the traditional classic and rustic design styles and creating new opportunities for bold and innovative product designs
3. Outdoor Living Essentials - The trend of creating home decor collections specifically designed for outdoor living is disrupting the traditional indoor-focused home decor industry and creating new opportunities for innovative and weather-resistant product designs
Industry Implications
1. Housewares Retail - The housewares retail industry can capitalize on the trend of collaborating with lifestyle brands to create exclusive home decor collections and offer more unique and innovative products to their customers
2. Interior Design - The interior design industry can capitalize on the trend of the modern bohemian aesthetic and offer more unconventional and bold design options to their clients
3. Outdoor Living - The outdoor living industry can capitalize on the trend of creating home decor collections specifically designed for outdoor living and offer more weather-resistant and innovation products to enhance the outdoor living experience
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