Aaron Cervantes Uses Inspirational Text to Promote Everyday Products

By: Jamie Danielle Munro - Published: May 24, 2014 • References: cervantesdsgn and packageinspiration
Aaron Cervantes is a graphic designer who focused mainly on the power of text for his latest packaging work. He was tasked with designing the branding concept for various everyday products such as a calendar and shelf-like organizer. Most branding for these designs is quite conventional, so Aaron Cervantes wanted to draw attention to just how important these random items are in everyday life.

For the calendar design, Cervantes used the text, "when life knocks you down just look up and remember how beautiful life can be." This positive way of thinking is represented in a very illustrative way, so that the font almost becomes the artwork in and of itself. On the inside cover of the calendar, "be inspired" are the words one can find.