In an attempt to make audiences face the helplessness of violent situations and raise the awareness of street violence, this billboard looks like a success judging from the sympathetic responses of onlookers. The warning message speaks for itself.
Implications - The featured video shows how the billboard works and explains how it was made. People on the streets can see themselves on the screen by adding on a video layer of previously recorded bluescreen film. Not only is the technology amazing, but the important message was delivered in one of the best ways possible.