Show Chaos Who’s Boss
Last month, Jeremy Gutsche’s exciting book, Exploiting Chaos launched. I had a chance to pick it up after reading the Jack Covert Selects post on it, and was pretty blown away. And today it makes a stop at our blog as it travels on the Virtual Book Tour.
As Jack mentioned in his review, one of the first things you notice about the book is the design and layout. Indeed, it is different than most books. On one hand, I thought, "whoah, this is a business book?" but on the other, I felt myself starting to read it like a web site – scanning the headlines and grabbing bits of info and looking at pictures and humorous commentary. It’s an interesting experience to have with a book, and thus a huge testimony to the message the author preaches: In times of chaos, do something remarkable. In this case, if digital is attracting eyes, make something that appeals to that audience without doing the same old thing. It works.
Recognizing this situation, I dug deeper into Gutsche’s ideas, to see how the rest stood up, and like the book itself, the ideas not only ring true, they are shown in practice with successful results. From Apple to Sun, Gutsche points out how companies have begun and flourished in times of chaos. How did they pull this off? I’ve given some hints at that in my description so far, but check out the book. Trust me, you’ll have an amazing time with this one, and learn some things to make a difference in your world despite all sorts of adversity.