The 7-Eleven 7NOW Gold Pass is Priced at $5.95 a Month
Michael Hemsworth — January 20, 2022 — Business
The 7-Eleven 7NOW Gold Pass has been announced by the convenience store retail chain as a delivery subscription service that will offer consumers with access to their favorite products in an ultra-convenient manner. The service is priced at $5.95 a month and will provide subscribers with waived delivery fees on all their orders along with access to more than 3,000 products. The service is being launched with a few exclusive perks including a free product with a $10 purchase, double rewards for 7Rewards loyalty rewards members and a free 14-day trial.
7-Eleven Senior Vice President and Chief Digital Officer Raghu Mahadevan spoke on the new 7-Eleven 7NOW Gold Pass saying, "Our 7NOW Gold Pass subscription delivery service brings convenience to a whole new level, giving our customers the ability to order what they want, when they want it — and now as often as they want without an added delivery fee. Whether our customers are ordering their favorite snacks and drinks for a fun night in with friends and family, or keeping their home stocked with everyday essentials, they can have it all with the 7NOW Gold Pass service."
7-Eleven Senior Vice President and Chief Digital Officer Raghu Mahadevan spoke on the new 7-Eleven 7NOW Gold Pass saying, "Our 7NOW Gold Pass subscription delivery service brings convenience to a whole new level, giving our customers the ability to order what they want, when they want it — and now as often as they want without an added delivery fee. Whether our customers are ordering their favorite snacks and drinks for a fun night in with friends and family, or keeping their home stocked with everyday essentials, they can have it all with the 7NOW Gold Pass service."
Trend Themes
1. Convenience Store Subscription Deliveries - The rise of convenience store subscription deliveries presents an opportunity for other retailers to offer subscription services that increase customer convenience.
2. Waived Delivery Fees - Offering waived delivery fees may become a standard practice for subscription delivery services, disrupting the traditional fees charged for delivery.
3. Exclusive Subscriptions Perks - Exclusive subscription perks, such as free products and loyalty rewards, may become a key differentiator for subscription services in a competitive market.
Industry Implications
1. Retail - The convenience store subscription market presents a potential growth opportunity for the retail industry, particularly with increased online shopping demand.
2. Food and Beverage - The food and beverage industry may benefit from the convenience store subscription model, particularly for providing easy and fast access to snacks and drinks for customer enjoyment.
3. Logistics and Delivery - The growth of convenience store subscription deliveries may disrupt the traditional logistics and delivery models and offer opportunities for innovative and cost-effective services.
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