DoorDash Launches 'DashPass for Students' in the US
Niko Pajkovic — April 11, 2022 — Business
References: doordash & techcrunch
DoorDash, an American food ordering and delivery platform, has announced the launch of 'DashPass for Students,' a discounted membership plan that will be available to all undergraduate and graduate students at accredited US-based colleges and universities.
DashPass for Students will cost $4.99 a month, which is half the price of a traditional DoorDash membership plan. In addition, students will have the option to sign up for an Annual Student Plan, which will cost $48 per year. Also, a free 30-day trial will be offered for students who have never signed up for DoorDash before.
“With the launch of DashPass for Students, we’re excited to change the game for students with a plan that’s designed specifically for them and provides access to everything from late-night study snacks and grocery items to school supplies and dorm essentials,” said Kofi Amoo-Gottfried, DoorDash’s chief marketing officer
Image Credit: DoorDash
DashPass for Students will cost $4.99 a month, which is half the price of a traditional DoorDash membership plan. In addition, students will have the option to sign up for an Annual Student Plan, which will cost $48 per year. Also, a free 30-day trial will be offered for students who have never signed up for DoorDash before.
“With the launch of DashPass for Students, we’re excited to change the game for students with a plan that’s designed specifically for them and provides access to everything from late-night study snacks and grocery items to school supplies and dorm essentials,” said Kofi Amoo-Gottfried, DoorDash’s chief marketing officer
Image Credit: DoorDash
Trend Themes
1. Student Food Delivery Subscriptions - The rise of Student Food Delivery Subscriptions is an opportunity for food delivery platforms to target a specific customer segment.
2. Discounted Membership Plans - Offering discounted membership plans to students is an opportunity for businesses to operate with a high-volume low-margin business model.
3. Targeted Marketing for Students - Targeted marketing toward students through membership discounts and tailored services provides the opportunity for food delivery platforms to gain and maintain long-term, loyal customers.
Industry Implications
1. Food Delivery - Food Delivery companies can innovate through providing a discounted student membership plan catering to students' specific needs and habits, such as late-night study snacks and healthy study food options.
2. Higher Education - Universities can partner with food delivery platforms to provide better options for students with busy and demanding schedules, creating a comprehensive approach to student services.
3. E-commerce - E-commerce platforms can offer targeted sales and discounts to students through partnerships with food delivery platforms as a way to increase user engagement and drive growth.
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