This clever campaign for the 7-Eleven Slurpee illustrates three extreme ways to get fresh-squeezed juice. There's a samurai dropping a refrigerator atop a platter of fruit, a baseball pitcher hurling apples into an airplane turbine and a riot policeman ready to go to town on a bin of fruit with his nightstick. Since when was juicing fruit so: extreme?
The clever 7-Eleven Slurpee campaign was created by David Ponce de Leon.
Implications - Leave it up to the genius David Ponce de Leon to create yet another smashing product promotion. 7-Eleven was very smart to consider using him for this extreme ad.
Stats for Samurai Fruit Juicers
Trending: Older & Mild
Research: 6,551 clicks in 357 w
Interest: 4 minutes
Concept: Samurai Fruit Juicers
Related: 72 examples / 55 photos
Segment: Females, 12-55
Comparison Set: 26 similar articles, including: imaginative alcoholic ads, humiliating gym campaigns, and playful fashion campaigns.
Samurai Fruit Juicers
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