Superstar

7-Eleven Slurpee Ads Make Fresh-Squeezed Juice Extreme

By: Marissa Brassfield - Published:   Updated: Jul 19 2011 • References: behance.net
This clever campaign for the 7-Eleven Slurpee illustrates three extreme ways to get fresh-squeezed juice. There's a samurai dropping a refrigerator atop a platter of fruit, a baseball pitcher hurling apples into an airplane turbine and a riot policeman ready to go to town on a bin of fruit with his nightstick. Since when was juicing fruit so: extreme?

The clever 7-Eleven Slurpee campaign was created by David Ponce de Leon.

Implications - Leave it up to the genius David Ponce de Leon to create yet another smashing product promotion. 7-Eleven was very smart to consider using him for this extreme ad.

Stats for Samurai Fruit Juicers Trending: Older & Mild
Traction: 6,435 clicks in 287 w
Interest: 4 minutes
Concept: Samurai Fruit Juicers
Related: 72 examples / 55 photos
Segment: Females, 12-55
Comparison Set: 26 similar articles, including: imaginative alcoholic ads, humiliating gym campaigns, and playful fashion campaigns.