This clever campaign for the 7-Eleven Slurpee illustrates three extreme ways to get fresh-squeezed juice. There's a samurai dropping a refrigerator atop a platter of fruit, a baseball pitcher hurling apples into an airplane turbine and a riot policeman ready to go to town on a bin of fruit with his nightstick. Since when was juicing fruit so: extreme?

The clever 7-Eleven Slurpee campaign was created by David Ponce de Leon.

Implications - Leave it up to the genius David Ponce de Leon to create yet another smashing product promotion. 7-Eleven was very smart to consider using him for this extreme ad.