Superstar

3M Tape's Scotch Kousaku Designs Garments with Whispers & Shouts

By: Laura McQuarrie - Published: • References: scotch-kousaku & japantrends
Paper is fun for kids to play with, but as a company like 3M tape, how can you possibly compete with the many virtual arts and crafts apps out there? For the summer, Sumitomo 3M set up the Scotch Kousaku website that lets kids make their own paper fashions, but it has a unique twist.

On the site, you're able to create a variety of paper fashions that kids can actually print out and wear, but the really neat part of the experience is that the garments are designed by the volume of your voice. Scotch Kousaku uses a computer's internal microphone and voice recognition, which is translated into various colors and patterns. Naturally, the more vocal you are, the more noisy a pattern will look. Stats for Voice-Designed Clothing Creators Trending: This Quarter & Warm
Traction: 1,266 clicks in 20 w
Interest: 0.8 minutes
Concept: "3m Tape"
Related: 65 examples / 50 photos
Segment: Females, 4-18
Comparison Set: 24 similar articles, including: period piece paper dolls, pop culture cut-out dolls, and personalized paper people.