Jordan Brand's 30th Anniversary Was Commemorated at a Party to Remember

By: Jana Pijak - Oct 8, 2015
References: sneakernews
Jordan Brand's 30th anniversary was commemorated at a star-studded affair that took place in China. The party was hosted inside Shanghai's Jordan House of Flight and featured the brand's projected logo on the building's facade.

Once inside, guests were met with a collection of collectible sneaker models that were showcased in an artful way. Resembling a sneaker museum, the Jordan House of Flight featured LED-lit displays and installations that showed visitors how a shoe design is sketched, perfected and later crafted for mass production.

In addition to its futuristic facility and engaging shoe displays -- a favorite among sneaker enthusiasts -- this 30th anniversary party also featured guest appearances by shoe designer Tinker Hatfield and the iconic Michael Jordan. Ultimately, this event celebrated the history of sneaker culture and connected Jordan Brand fans from different walks of life.