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Lunar New Year-Themed Sneakers

The Air Jordan 36 Celebrates the Year of the Tiger

— June 23, 2022 — Lifestyle
The colorful rendition of the Air Jordan 36 that made its debut recently is one that drops in celebration of the Year of the Tiger. Although Lunar New Year celebrations are now behind us, the festivities continue with the latest silhouette ready for the court.

It has the original model and highlights the gradient upper that glistens as the focal point. It continues onto the side panels that are made with mesh to add breathability to the sneaker. It also updates the ankle collars, the thin mid-foot overlaying detail, and the fluid midsole molds of the sneaker. At the forefoot, section is the speckled laces that are based on a black background with red stitching and tiger emblems round on the shoe on the throat.

Image Credit: Nike
Trend Themes
1. Lunar New Year-themed Sneakers - The trend of designing and releasing sneakers that cater to Lunar New Year celebrations offers a new opportunity for collaboration between the fashion industry and various cultures and traditions.
2. Gradient Upper Sneakers - Using gradient colorways in sneaker design offers a disruptive innovation opportunity for footwear brands to separate their products from competitors and attract consumers who value unique and bold designs.
3. Mesh Side Panel Sneakers - The use of breathable mesh materials in sneaker side panels presents an opportunity for sports and outdoor industries to improve the comfort and performance of their products for active users while maintaining a stylish design.
Industry Implications
1. Fashion - The fashion industry can explore and capitalize on the trend of designing and releasing products that cater to various cultural celebrations and traditions, such as Lunar New Year.
2. Footwear - Footwear companies can innovate their designs by incorporating gradient colorways in their products, creating a unique selling point for consumers who value bold and distinctive aesthetics.
3. Sports and Outdoor - The use of breathable mesh materials in sneaker design presents an opportunity for sports and outdoor industries to improve the comfort and performance of their products for active users while maintaining a stylish design.
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