PewDiePie's '25 Million Bros' Are Fundraising for Save the Children

By: Laura McQuarrie - Published: Mar 27, 2014 • References: indiegogo & tubefilter
PewDiePie has one of the most followed YouTube channels and now with over "25 million bros" subscribing to his video content, it's undeniable that Felix Arvid Ulf Kjellberg is a pretty influential guy. Fortunately, he's using this power for good.

In celebration of the 25 million subscriber milestone, PewDiePie launched the '25 Million Bros Strong Charity Drive for Save the Children' on March 21st this month, with the aim of raising $250,000 on Indiegogo. PewDiePie is offering incentives like Skype sessions, custom video messages, signed items, Tweets and video mentions, based on the amount people donate.

Back in July 2013, PewDiePie held a similar fundraiser for charity: water in honor of 10 million subscribers, which well exceeded its initial fundraising goals. Hopefully this one will be just as much a success, if not more. Stats for Charitable YouTuber Campaigns Trending: Older & Buzzing
Research: 1,934 clicks in 112 w
Interest: > 3 minutes
Concept: "25 Million Bros"
Related: 78 examples / 60 photos
Segment: Neutral, 12-35
Comparison Set: 29 similar articles, including: youtube annotation campaigns, jazzy gamer instruments, and twin-like switch tricks.