From Tween-Targeting Vlogs to Virtual Field Trip Platforms

By: Jordy E  - Aug 19, 2015
New teen entertainment innovations are taking note of the unusual features tied to today's youth. In contrast to previous generations, the Centennial demographic often leans towards responsible decision-making, financial savings and education. With this comes immense potential for targeting this unique group.

Present in this category are Tween-Targeting Vlogs and Virtual Field Trip Platforms. The use of emerging forms of technology is often applied as this segment of digital natives is well-versed in online tools and systems, and expects interaction and expediency in most consumer categories.

Gamified Social Networks and Teen Heartthrob Makeup Transformations can also be seen in this sector. No matter the gender of the audience, developing an authentic connection with Generation Z will lead to optimal outcomes.