The 2012 International Day of Peace ad campaign shows that people have a say in how they view the world and the people in it. Comprised of dual face images that play on classic double image illusions, each poster can be viewed as one political leader or another. For instance, in one poster a person can see either President Obama or Osama bin Laden. That particular poster reads, "Peace or Violence. CHOOSE!"
Created by I&I, an advertising agency based in India, the 2012 International Day of Peace ad campaign tries to open people's minds and hearts through other powerful messages such as "Love or Hate. CHOOSE!" and "Leader or Dictator. CHOOSE!" The otherwise minimalist imagery encourages people to see what they want to see.
Stats for Dual Face Ads
Trending: Older & Warm
Research: 9,352 clicks in 192 w
Interest: 4 minutes
Concept: 2012 International Day Of Peace
Related: 59 examples / 45 photos
Segment: Neutral, 12-55+
Comparison Set: 21 similar articles, including: iconic innovation illustrations, jobless-celebrating ads, and food-shaped animal ads.
Dual Face Ads
More Stats +/-
Iconic Innovation Illustrations
Food-Shaped Animal Ads
Fairy Tale Polish Ads
Pie-Chart Carpet Ads