Disney Put Together a Genius 140 Character Tweet

By: Laura McQuarrie - Published: Mar 11, 2014 • References: youtube & prexamples
When it comes to Twitter, crafting the perfect 140 character tweet can be tough. However, to get out the message about the 'Rock Your Disney Side' party, Disney's clever Twitter message is pretty much perfect.

Disney set up the '140 character Ultimate Tweet at Walt Disney World,' creating a giant hashtag formed by cast members dressed up, literally as some of the most iconic "characters" from the Disney films.

Disney even captured a video how this real life hashtag was formed, showing some very excited characters being instructed by Mickey Mouse on exactly where to stand. The clever stunt is a brilliant way to appeal to kids of all ages and it proves that picture and video content is a great way to squeeze even more meaning into a 140 character tweet. Stats for Hilariously Literal Hashtags Trending: Older & Warm
Research: 1,191 clicks in 114 w
Interest: > 3 minutes
Concept: 140 Character Tweet
Related: 92 examples / 71 photos
Segment: Neutral, 12-35
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