Honoring Wear Red Day 2011 for Women's Heart Health
By: Francis Tiangson - Published: Feb 5, 2011 Updated: May 13 2011
Wear Red Day is an awareness campaign by the American Heart Association that is organized to help provide educational programs and encourage the discovery of treatments. These heart-shaped innovations range from heartfelt tissues to heart-shaped purses; hopefully looking at these heart-shaped creations will spur you on to spread the message of Wear Red Day and women's heart health.
Implications - Consumers want to feel love. It is an emotion that is considered rare and easily misunderstood. By offering cute, kitschy ideas, companies are able to capitalize on consumers and their desire to experience and communicate this emotion. Additionally, corporations can align their heartfelt products with causes such as women and heart disease.