For Valentine's day, the guys at LumiGram have released a heart shaped cushion.
Well, not only a heart shaped cushion: a luminous cushion.
This one is made of fiber optic fabric, and will sparkle in the dark...A nice way to light up your sweetest times.
Implications - The appeal of holidays does not only come from the fact that most allow for a day off of work. Consumers enjoy the sense of tradition that comes with the celebration of a holiday, as it reminds them that in the midst of today's chaotic society, some things remain the same. Thus, companies can continue serving seasonal products in good faith.