The iMobile Phone V450 GSM is a perfect Valentine's Day gift for $140, as it comes in red or white and is adorned with little hearts. The mobile comes with a 1.3 megapixel camera, an FM radio, Bluetooth, and a couple of games.
Implications - Consumers are constantly looking for ways to stand out from the crowd and express their own individuality. Products that are rare or allow for customization or personalization enable customers this sense of uniqueness. Companies can cater to target markets that seek individuality by straying from standard designs.