These Innovations Prove Sex Can Sell Anything
Cecilia Biemann — April 16, 2009 — Naughty
This collection of sexualized non-sexual objects proves that product designers really will have a shot at using sex to sell pretty much anything.
From naughty kitchen utensils designed to resemble sex toys to sperm-shaped soaps and breast-shaped desserts, it seems that no non-sexual object is safe from being unnecessarily sexed up by product developers hoping to cash in on the fact that sex sells.
Implications - **Capitalizing on on "non-rational" impulses seems challenging -- after all, the impulses aren't rational. Take another swing at this one and focus more on the sexualization of everyday products and why this trend is now increasing.
Sex is a strong consumer motivator and can be leveraged in unorthodox areas to drive sales. Consumers will spend money on sexualized objects as a result of non-rational impulses. Marketers should key-in on other non-rational impulses which can drive sales and a stronger motivator than rational impulses.
From naughty kitchen utensils designed to resemble sex toys to sperm-shaped soaps and breast-shaped desserts, it seems that no non-sexual object is safe from being unnecessarily sexed up by product developers hoping to cash in on the fact that sex sells.
Implications - **Capitalizing on on "non-rational" impulses seems challenging -- after all, the impulses aren't rational. Take another swing at this one and focus more on the sexualization of everyday products and why this trend is now increasing.
Sex is a strong consumer motivator and can be leveraged in unorthodox areas to drive sales. Consumers will spend money on sexualized objects as a result of non-rational impulses. Marketers should key-in on other non-rational impulses which can drive sales and a stronger motivator than rational impulses.
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