Canadian multinational restaurant chain Tim Hortons may potentially be on the verge of merging with Burger King, but that isn't likely to change its unique identity.
Despite being a casual chain, Tim Hortons has never kept away from experimentation whether we're talking about its drinkable and edible offerings or even its marketing and branding strategies. From conventional strategies like temporary free give-aways to more eye-catching ventures like cafe makeovers, 'Timmy's' has done it all.
To Canadians who associate Tim Hortons with sleepy morning coffee runs on their way to work, it may come as a surprise to hear that the brand has been at the forefront of some pretty innovative branding strategies in Asia, including pairing up with newspapers to print their news on coffee cup sleeves.
Stats for 13 Tim Hortons Innovations
Trending: Older & Buzzing
Research: 1,882 clicks in 87 w
Interest: 1.4 minutes
Concept: Tim Hortons
Related: 57 examples / 44 photos
Segment: Neutral, 12-55+
Comparison Set: 21 similar articles, including: press-inspired branding, hi-tech coffee chains, and minimalistic donut anthologies.
13 Tim Hortons Innovations
More Stats +/-
Hi-Tech Coffee Chains
Minimalistic Donut Anthologies
Coffee Shop Fruit Shakes
Anticipated Coffee Lineup Apps
From Peppery Bacon Donuts to Press-Inspired Branding
By: Rahul Kalvapalle - Published: Aug 26, 2014