From Peppery Bacon Donuts to Press-Inspired Branding

By: Rahul Kalvapalle - Aug 26, 2014
Canadian multinational restaurant chain Tim Hortons may potentially be on the verge of merging with Burger King, but that isn't likely to change its unique identity.

Despite being a casual chain, Tim Hortons has never kept away from experimentation whether we're talking about its drinkable and edible offerings or even its marketing and branding strategies. From conventional strategies like temporary free give-aways to more eye-catching ventures like cafe makeovers, 'Timmy's' has done it all.

To Canadians who associate Tim Hortons with sleepy morning coffee runs on their way to work, it may come as a surprise to hear that the brand has been at the forefront of some pretty innovative branding strategies in Asia, including pairing up with newspapers to print their news on coffee cup sleeves.