'Pilot Interactive' Breaks Down Tim Hortons Products Timbit by Timb

By: Megan Facciuolo - Published: Mar 18, 2014 • References: lotsofdonuts & laughingsquid
'A Curated Anthology of Tim Hortons Donuts' is a website of illustrations that depict the history and basic ingredients of various Tim Hortons Restaurant Chain products. Created by digital agency 'Pilot Interactive,' the site will leave you wanting a 20-pack of Timbits (donut holes.)

The site gives details on popular and special edition donuts from The Apple Fritter to the recently retired Dutchie. Did you know the Apple Fritter has been on the Tim Hortons menu since the chain was established in 1964? It also should be paired with tea. Information you may or not have known about the brand are on the site but you'll want to look anyways because it is so interactive and graphically appealing. The color spectrum of the sprinkles used on The Sprinkle Donut is even included.

The site has no direct affiliation with Tim Hortons, but is still very informative for any outsider. Stats for Minimalistic Donut Anthologies Trending: Older & Average
Research: 820 clicks in 113 w
Interest: 0.7 minutes
Concept: Tim Hortons
Related: 39 examples / 30 photos
Segment: Neutral, 12-55+
Comparison Set: 14 similar articles, including: coffee shop fruit shakes, press-inspired branding, and anticipated coffee lineup apps.